With an inspiring start up story built on upon entrepreneurial ambition, craft, creation and traditional values of quality and originality, the Laura Ashley story remains synonymous with beauty and design. As the Laura Ashley story reaches its 70th year, the extensive heritage and rich archive continue to inspire collections that celebrate nostalgia through current trends and modern designs.

In celebration of Laura Ashley’s 70th anniversary, an eagerly anticipated relaunch is set to reintroduce the exquisite decorative fabric ranges back into the Australian and New Zealand markets. These thoughtfully curated selections are the fruit of a remarkable collaboration between Basford Brands and the talented Laura Ashley team in London. While staying true to the classic British charm that Laura Ashely is renowned for, the ranges have been developed for our unique Antipodean lifestyle, offering a fresh perspective for the first time.